Why just stream Netflix when you can immerse yourself in it? That’s the idea behind Netflix House, a new concept coming to Galleria Dallas in late 2025. Offering Netflix show-based “immersive entertainment experiences,” the venue is one of two opening in the U.S. this year—the other is in Philadelphia’s King of Prussia Mall—with a third location slated for Las Vegas in 2027.
Netflix House will be building on more than 40 previous live Netflix experiences for “Bridgerton, “Money Heist,” “Stranger Things,” “Squid Game,” and “The Perfect Bite,” offering “the next step to allow fans of all ages to become the main character in their favorite stories.”
“Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop and taste,” Netflix CMO Marian Lee said in a statement. “This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years—whether going on an epic adventure with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail inspired by your latest obsession.”
“With fresh experiences dropping regularly, there’s always a new reason to come back,” Lee added. “We’re thrilled to welcome our new neighbors in Philadelphia, Dallas, and Las Vegas to explore Netflix in a whole new light, enhanced by the unique charm and culture of each city.”
Netflix House Dallas experiences
Visitors to the Galleria Dallas location will have “some terrifying scares to choose from,” the company said, including a journey into Creel House and one of Squid Game’s “most thrilling challenges.”
The Dallas experiences will include, per Netflix:
- Stranger Things: Escape the Dark: In this immersive experience, journey into the ruins of Hawkins to find three missing townspeople … before the horrors lurking within find you.
- Squid Game: Survive the Trials: It’s your turn to enter the arena! Play diabolical games, face off against the Front Man, and betray your friends for a chance to win it all.
- Netflix RePLAY: Forget the arcade—our game room’s packed with physical challenges, immersive story rooms, and retro-style games where you can take on your friends, or play as a team.
Image: Netflix House
Both the Dallas and Philadelphia locations will include NETFLIX BITES, a casual restaurant with food and craft cocktails playing on popular Netflix stories and characters, as well as a shop featuring regularly updated exclusive merchandise.
When Dallas Innovates first wrote about the project last year, Galleria Dallas General Manager Angie Freed said that welcoming Netflix House “allows the center to sit at the forefront of the experiential economy, which is such a key aspect of retail today.”
“We’re focused on giving our guests the best possible experience as they shop, dine, and spend time with friends and family.” Freed added in a statement.
Hiring now
“If working everyday alongside Wednesday Addams, Young-hee, and Eleven sounds like a dream job, the Philadelphia and Dallas locations of Netflix House are hiring,” the company said, dropping a hiring website that lists open roles.
To date, Netflix says it has launched over 40 unique immersive experiences, reaching 10 million fans across 450 openings in 300 cities around the world with an average 4.6 guest rating (out of 5).
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