Gavin Felder has been appointed president of Dallas-based Smoothie King, expanding his current role as chief financial officer. The company said the move reflects Felder’s pivotal contributions to its long-term strategy and recent performance.

Felder will retain his CFO responsibilities while taking on a broader leadership role in the day-to-day management of the business, Smoothie King said.

“Gavin is a dynamic and visionary leader with a strong track record of driving results and building high-performing teams,” Smoothie King owner and CEO Wan Kim said in a statement. “His impact over the past year has been significant, and this expanded role is a natural next step as we continue to build on our brand’s success.”

Smoothie King said that since joining the company in May 2024, Felder has been instrumental in driving financial discipline and strategic growth initiatives that have further solidified the brand’s performance.

Since joining Smoothie King in May 2024, Felder has led financial discipline and strategic growth initiatives that have helped strengthen the brand’s overall performance. As president and CFO, he will continue to oversee financial strategy while playing a larger operational role as the company pursues expansion and innovation.

“It’s a tremendous honor to step into this role as we embark on our next chapter of growth,” Felder said in a statement. “Smoothie King literally has all the ingredients to be the defining brand of our category, with the tastiest products backed by our Clean Blends promise and a truly unrivaled guest experience, all anchored by our inspiring mission and dynamic culture. I could not be more excited to partner with our team members and franchisees to realize our incredible potential.”

With more than two decades of global leadership experience, Felder brings extensive expertise in strategy, finance, brand-building, and franchise operations, the company said.

Before Smoothie King, Felder spent 16 years at Yum! Brands, where most recently, he was chief strategy officer, overseeing corporate strategy, investor relations, M&A, and store innovation across Yum’s stable of iconic global restaurant brands.

He previously held roles including CFO of KFC Global, where he managed more than $1 billion in operating profit and nearly 25,000 restaurants across 140 countries.

Smoothie King said the leadership move comes as it continues to post strong performance, following its Q1 2025 business update that included 13 new store openings across eight states and 20 new store commitments spanning 15 markets.

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